The Bachelor of Graphic Design program includes the study of visual, theoretical, historical, and technical aspects of the discipline. The curriculum provides comprehensive experiences in the analysis of communication problems, the development of creative solutions to those problems, and the implementation and evaluation of those solutions.

Required support courses in typography explore the role of words and language in graphic communication, while courses in imaging provide students with experiences in a range of photographic, videographic, and motion graphic media. Instruction in computer software programs is fully integrated in graphic design studios and support courses and is not taught as a separate activity. In their studios, graphic design majors prepare for careers in the field through the execution of demonstration projects of varying complexity and scale. In the last studio, graduating students prepare their portfolios for job searches and demonstrate their expertise in a senior project.