Search engine optimization (SEO) refers to a set of techniques applied by webmasters in order to improve a website’s visibility online. These techniques may include but are not limited to; content creation, link building, social media marketing and guest posting among others.
To understand SEO, you’d have to start at the beginning.
What is a Search Engine?
Search engines such as Google and Yahoo serve as guides to the internet, displaying relevant results based on a set of algorithms determined by administrators. When looking for information on the internet, users will often go to Google or other common search engines and search keywords. The search engine crawls the internet at high speed and then displays the results.
The results that appear on the first page of the search engine are usually the most visited as most people assume they are the best. It is the goal of the webmaster to have their website appear on the first page of the search engine results. This is where SEO comes in.
A search engine is like the guy you ask for directions when you come to a new town. He doesn’t charge you a dime to show you directions and actually cares that you get there safely.
So who pays the search engine? Search engines make money in many ways such as Pay-per-click, AdWords, AdSense, and advertising. So the search engine charges webmasters to have them direct internet users to their websites.
SEO Keeps Evolving
SEO isn’t what it used to be. Back in the day, not much needed to be done in order to rank high on search engine result pages. In fact, there was a time when all you needed to do to have your page displayed on the first page was stuff a bunch of keywords on your website and articles.
So Google and other search engines had to set rules that would govern the way websites are displayed. This meant that website owners had to put in more effort.
Hiring Nashville SEO
SEO can be a little confusing to a novice. An easier alternative to this would be to hire a professional to assist you.
Nashville is home to many SEO companies which makes it both easy and difficult to find the right one. But with a little research, you’ll be on your way to finding a great service. Consider how long a company has been in the industry before hiring their services.
The cost of SEO services also varies as you move from one company to the next one. Consider searching around and compare prices between different service providers.